What if each page in your website ranked specifically for the group of primary keywords it was crafted for? Essentially, this is the advantage of PPC. However, with virtual theming and internal links you can tell search engines which pages you would prefer to rank for specific keywords.
Dilemmas such as paying for click fraud or paying for low conversions from lackluster broad match terms could be replaced entirely with organic / natural results as through aligning specific landing pages with specific keywords and optimizing them to appear in non sponsored rankings.
This tactic works well for content-rich websites that have a history of adding content frequently. If you have a robust website, then multiple pages in your site can inherently be used as supporting pages to provide buoyant ranking factor when consolidated.
